Absolut Machines

In their new campaign Absolut Machines, Absolut attempts to understand the nature of Artificial Creativity (the notion of instilling a machine with 'creativity').
When the user provides the machine with an eight second music clip,the machine 'creates' its own song based on an interpretation of your provided clip.

I simply cannot get over the wonderful duality of it all - a company funds a project to expand the horizons of human thinking, while their product is designed solely to reduce you to your most lowest form of intelligence. (oh, and maybe get some chicks)